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ICF Coach Referral Service CRS) Compared

ICF Coach Referral Service (CRS)
Compared to TCC

Brief Review of ICF Coach Referral Service (CRS)

The ICF Coach Referral Service (CRS) is computerized warehouse of thousands (possibly over 10,000) of ICF member coaches. The CRS then provides a listing of coaches with brief profiles showing a potential matching rating in descending order calculated by the computer from the data imputed by the clients and the coaches.

You are welcome to visit the “ICF Coach Referral Service” for yourself.

Potential clients must accept User Agreement between the client and The ICF, prior to using the CRS. The User Agreement includes: “By utilizing the ICF Coaching Referral System, you agree to hold the ICF harmless from any and all claims which may arise as a result of your using the information provided.”

Potential Clients must submit Request for Proposal (RFP). Potential clients must self diagnose to complete very detailed forms, selecting from 37 areas to be coached and 87 different experiences desired in the coach. ICF provides no contact or support for potential clients. Responses can be overwhelming. User Agreement further states: “RFP will remain posted for 30 days, after which it will expire in the system. During this 30-day period, ICF Credentialed members may respond through the CRS platform to your RFP a total of two times.

ICF does NOT screen or verify coach qualifications The User Agreement also states: “The qualifications of coaches listed, and the information provided is not verified by the ICF in any way. Individuals utilizing this database are urged to take reasonable steps to verify the qualifications of any potential coach.”

Clients will undoubtedly be required to ALSO execute a Coaching Contract between the prospective client and the individual ICF coach selected. ICF coaches generally require clients to execute a coaching contact, which spells out the conditions between the coach and client.

The CRS is a secondary activity for the ICF. The two primary revenue streams for the ICF are the fees collected for membership and the granting of coach certifications. The ICF Coaching Referral Service (CRS) is provided to ICF member coaches only as one of several different services.

ICF Coach Referral Service (CRS) Compared
with The Coach Connection (TCC)

Purpose of Provider

The Coach Connection: To virtually guarantee that TCC clients will achieve their “Coachable Goals” faster, easier, less cost, and more completely than elsewhere.

ICF Coach Referral Service: Provide computerized place for member coaches to list their services and generate possible additional income stream to ICF

Initial Contact

The Coach Connection: Free “Discovery Conversation” with a client Advocate, to discover real objectives of clients and if client is best served with coaching. Commission Free, pressure Free, and obligation Free.

ICF Coach Referral Service: No personal contact. Clients must wade through cumbersome computer forms.

Conversations are sales FREE,
obligation FREE, & Confidential

Coach Qualifications

The Coach Connection: TCC Guarantees that TCC Member Coaches will be excellent, very experienced World Class Coaches, and backs it up. TCC Member Coaches must pass an extensive rigorous screening process to be accepted. Less than 3% (141) of over 4,850 coaches who applied were accepted, and continuous monitoring screened out approximately 30 of these coaches due to violations of TCC exceptional standards. (Coach Qualifications)

ICF Coach Referral Service: There are no published standards, qualifications or screening of coaches.


The Coach Connection: NONE. TCC clients do not sign a contract with TCC or the TCC coaches.

ICF Coach Referral Service: 2 different Contracts. 1. Clients must execute ICF protective User Agreement beforehand just to use the CRS , which states among other legalese: “By utilizing the ICF Coach Referral System, you agree to hold the ICF harmless from any and all claims which may arise as a result of your using the information provided.” 2. And then will be asked to execute an “Coaching Contract” with the ICF Coach they select.


The Coach Connection: Offers Full Money-Back Guarantees that Selected clients will find their ideally matched coach, that their coach will be a very experienced World Class coach, that their coach will treat them as the absolute center of attention and that all coaching is kept very Confidential, during the Initial Cycle of a minimum of 6 coaching sessions (can be more) for $489.00 or the client can get a full refund just by asking.

ICF Coach Referral Service: NO guarantees offered by ICF. And rarely if ever, by individual coaches.

Coaching Pricing

The Coach Connection: The price for the initial 100% money-back satisfaction guarantee coaching cycle of 6 sessions is $489. Life Coach Fees for subsequent cycles vary between $300 to $595 for 3 to 4 sessions and depending on the coach selected. All fees provided in writing to clients beforehand to pick from.

ICF Coach Referral Service: Coaching prices range from $200 per month to over $2,000 per month. Prices based upon direct negotiations with individual coaches.

Confidentiality Protection

The Coach Connection: Complete confidentiality between the client and coach. Coaches are forbidden to reveal what transpires during coaching to anyone, including TCC personnel.

ICF Coach Referral Service: Unknown. Not sure who sees completed client forms and RFP’s are left on system for 30 days. Otherwise, depends on integrity of individual coach.

6 Key Conditions to Successful Life Coaching

The Coach Connection: Deliberately establishes all 6 Key Conditions to Successful Life Coaching with selected clients through our exclusive Guarantees to virtually guarantee excellent success rates of our clients.

ICF Coach Referral Service: Does not address the 6 key conditions and appears to violate from 2 to 4 of the 6.

Client Success Rates

The Coach Connection: More than 96% of clients have reported they achieved or exceeded their chosen “Coachable Goals.”

ICF Coach Referral Service: Unknown. Given hands off computerized system, lack of feedback and unconcern for the Keys to successful coaching we can only surmise that their success rates are equal to the industry average of 10% to 20%.

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