What Is Life Coaching?
Life Coaching is a very practical process people use to grow and improve as a person in many different ways. Life coaching has grown exponentially since its start in 1992, because it works so well and generates such valuable and enjoyable life changing results!
My TCC coach has been a great help and support as I’ve launched my business, and it’s really starting to bear fruit.”
Kevin B Kreitman – PhD CEO, The Organization Zone LLC
Why Hire a Life Coach?
The reason you hire a life coach is to achieve your life improving goals. (Called “Coachable Goals”). The reason your life coach coaches you is to make darn sure you DO achieve your coachable goals.
The life coaching process is a completion process. Life Coaches strive to coach themselves out of their jobs, which occurs only when YOU, their clients declare that YOU have achieved YOUR coachable goals.
A “coachable goal” is a future place you want to reach that requires you to grow and improve as a person to achieve it.
Coachable goals are only achieved through life coaching, and are sometimes considered, too good to be true, because they had been so hard to reach, before life coaching appeared. Non-coachable goals are best achieved through the other 9 human achievement processes. For example, to improve a physical skill you might employ a trainer. To improve your education, you would employ a teacher (i.e. go to school)
• You will become “The World’s Leading Expert On You.”!
• You will become more confident in your every day life!
• You will improve your health and relationships with others!
• You will enjoy getting up every day because you do what you love!
• You will feel more alive because you will be fulfilling your own purposes and passions!
• You will virtually eliminate bad stresses and frustrations!
Through my TCC coaching: “I have developed my business self-esteem which has allowed me to be more confident in making major decisions; my employees now have the freedom to be creative and do the things they were hired to do; and, I truly feel and see myself as their leader and CEO.
Garnett Newcombe CEO-Human Potential Consultants, LLC Carson, Calif.
You will be the king or queen in the life coaching relationship, as the absolute center of attention of your life coach.
Your life coach is your equal partner. Not your superior!
Your life coaching relationship provides a very safe place to discover you and enjoy being you without guilt or judgment.
Your life coach provides you total support to be you, regardless of who you are. This is such a different and special relationship that it is almost impossible to understand until you feel it by being in a life coaching relationship.
Life coaching is one of the 10 major human improvement processes
These 10 are Therapy, Psychiatry, Consulting, Counseling, Teaching, Training, Mentoring, Religious Guru, Self Help, and Life Coaching, the newest of the 10.
All of these human improvement processes have different objectives and different methods, and when conducted correctly they all work very well. The more you learn about life coaching the better you can decide whether using a life coach is right for you.
Life coaching differs dramatically from the other 9 in that the life coach is not superior to the client.
But what is life coaching? Read on to learn the details, and discover why life coaching works so well when done right.
True Life Coaches Will..
- Ask you questions about you to get you to open up and reveal things about your self you have never revealed to anyone, including yourself.
- Listen intently to what you say and do not say.
- Clearly and objectively reflect back to you your inner passions, values, priorities, talents and obstacles.
- Hold you accountable to You so you Will complete your own chosen goals.
- Keep everything you say in the strictest confidence.
- Reveal You to You so you become “The World’s Leading Expert On You”
True Life Coaches Will NOT…
- Tell you what to do or not do.
- Give you advice of what you should or should not do.
- Sell or manipulate you to their agendas.
- Bring up the past or allow you to bring up the past.
- Judge you.
- Evaluate you.
- Criticize you.
- Critique you.
- Try to change or correct you.
- Make you feel guilty for any reason at all.
The true life coaching process remains the same, regardless of the types or labels of coachable goals targeted. And multiple types of coachable goals can easily be achieved by the same coach. No need to get specialty coaches for each different type of coachable goal.
For example a coach will always do the special things listed under “What does a life coach do?” Regardless of whether you have “business goals,” “career goals,” “leadership goals,” or “personal goals.”
There are hundreds of varied and often confusing different Types Of Life Coaching promoted for many different reasons. Most often the different “Types” are attached by coaches to best market their “niche” services.
There are 6 Essential conditions that must be present in order for life coaching to be successful
When any of these are missing, the life coaching process is severely hampered and is likely not to work. Unfortunately, too often one or more of the 6 key conditions are not met causing the coaching clients to fail to achieve their goals. Briefly, these 6 Essential Conditions are:
- Condition 1. You have at least one “coachable goal” that is best achieved through life coaching.
- Condition 2. You are ready to participate in the life coaching process.
- Condition 3. You like and respect your coach.
- Condition 4. Your life coach has extensive experience in coaching people like you to succeed in your goals.
- Condition 5. Your coach practices true life coaching only.
- Condition 6. There is total confidentiality at all times.
- TCC clients are often surprised at how quickly their goals are achieved and add new goals to their program.
- The TCC success rate as reported by clients exceeds 96%.
- TCC coaching fees average 40% lower than industry standards.
The more you know about the answer to “What is life coaching” the more you will be able to make the best decision about hiring a life coach and gain the most benefits from being coached. Our goal is to educate you about all aspects of life coaching. I also wrote an e-book entitled: “Go To Play Every Day and call it work” that describes in detail all aspects of the life and career coaching process, along with 19 real life case studies.
People can achieve very valuable life and career improving goals through the life coaching process when done right that are rarely accomplished elsewhere. Life coaching clients become more prosperous, happier, healthier, and more confident. The Return On Investment (ROI) for engaging a life coach or any one of the different types of life coaches is spectacular. Studies report a ROI over 529%.
The life coaching industry that Thomas Leonard started with his new “coaching” process in about 1992 has grown dramatically ever since because his new “coaching” process works so well and provides such great benefits. And using a life coach is normally fun, exciting and very rewarding.
People who have conducted any type of life coaching (Business, career, personal, leadership, etc.) under the right coaching conditions achieved their remarkable coachable goals faster and more completely than they had imagined. However, they usually want to keep their coaching relationships a secret, so they can fully enjoy the fruits of their coaching.
So there are many more people who have achieved their incredible coachable goals through life coaching, but keep that fact to themselves. Good life coaches know and encourage this, and are forbidden to reveal anything about their clients, without expressed permission to do so.
The Not So Good:
There is great confusion and considerable misunderstandings about what life coaching truly is. Leonard’s “life coaching” process is SO different, and SO hard to comprehend, that it remains very puzzling, even to coach practitioners themselves. In fact, life coaching frequently sounds “too good to be true.”
The life coaching industry is so fragmented, so self absorbed, and so divergent that it perpetrates this confusion. Consequently there are thousands of different interpretations of life coaching, many of which are not even close. For example; “dog coach,” “worm coach,” and “hustle coach.”
The life coaching industry is very fragmented with many different purposes. It is going through growing pains. It is only about 20 years old. Too many people have had unfavorable experiences with a supposed “life coach” that left them confused. They conducted life coaching under the wrong conditions. They are also the most vocal about their bad coaching experiences. Negative is repeated and heard more often than positive. This is human nature.
A common response is “Why pay someone to do what your friend can do for free?” Answer: Your life coach will be totally objective, completely truthful, totally in your corner, and will not have any agendas or past history with you like friends do that confuse the discovery of the truth.
The overwhelming confusion about life coaching, the many convoluted self-serving spins on “coaching” and the fragmentation of the youthful life coaching industry create a recipe for a brewing unfavorable reputation of the life coaching industry.
Life coaching was designed and developed by Thomas Leonard in the early 1990’s. Thomas was on a mission to unravel the mystery of himself, so he could take charge of his life on his terms. He tried every human improvement process he could find to discover himself and failed miserably. So he designed and implemented his own process, he called “personal coaching” because it was personal. Hollywood coined the “life coaching” mantra about 10 years later. Read a far more in depth article about the History of Life Coaching that has been published many times elsewhere
This life coaching process quickly took root
The life coaching industry doubled and tripled in size every year because life coaching worked so well. And because Thomas not only documented the process, he practiced it, and he trained others to be effective coaches. This new thing called life coaching changed people’s lives much to the better. Happy and prosperous life coaching clients couldn’t stop telling others about coaching. Today, millions of people have achieved remarkable objectives because of life coaching.
The Life Coaching Industry has exploded dramatically in the number of coaches and has spread into most countries since its beginning in about 1992. We estimate that there are over 250,000 to 300,000 coaches worldwide. And growing!.
Anyone can call themselves a life coach.
There are no standards, training criteria, or qualifications across the industry. Becoming a “life coach” is as simple as calling yourself one. In the last 20 years, literally tens of thousands of persons have declared themselves to be “life coaches”. We believe this is because they perceive the life coaching business to be “an easy buck”.
Life Coaching Schools Hustle Anyone to Buy Their Coach Training
There are more than 430 “For Profit Coaching Schools” that sell their programs to teach people to become life coaches. Anyone can enroll and graduate, all it takes is paying the training fees. Coach training fees range in cost from $200 to over $25,000 and can take from 6 weeks to about 2 years. The quality of the training and the quality and capability of the graduates is haphazard and questionable. In fact the success rates of coaching school graduates has been dismal. Stephen Fairly reported in his book that 73% of all first-year coaches make less than $10,000 their first year, and more than 40% of all second year coaches fail to find 10 paying clients.
Yet, Thomas Leonard who founded three of the first and biggest coaching schools always stated that the best way to become a great life coach is to just coach. Coaching experience really matters
Life Coaching Certifications are Sold and Mean Little
We have found that there are no “Coaching Certifications” that will separate high quality and very capable coaches. Most Coaching Schools sell “Coaching Certifications” as part of their package. Most Coaching Associations also sell “Coaching Certifications” Recent research has shown that are over 60 different coaching certification labels, with many varied unknown qualifications, and that it becomes difficult to verify whether a person has actually been certified.
Being Successful Doesn’t Make a Person a Good Life Coach
It is commonly thought that a person who has been successful in their field would be a good life coach. This simply isn’t true. As mentioned before, life coaching isn’t about telling a person what to do or to follow your example. True life coaching is about helping people understand themselves and focus on achieving their goals. This requires the “gift of coaching”.
The “Gift of Coaching”
A life coach whose clients achieve a high success rate will have this “Gift of Coaching” – the ability to put their ego aside, to be a peer to the client, to illuminate and not give orders. This Gift cannot be understated. This is rare among life coaches, but it is essential to success. Most clients can feel when a life coach has the “gift of coaching” during sample sessions.
Qualifications for Exceptional Life Coaches
Like any profession life coaches provide different levels of excellence. The life coaching process is much different than any other human improvement process. Excellent life coaches have been found to possess very unique and special life coaching qualifications.
There are several key indicators for determining exceptional coaches. One is the success rates of their clients at achieving their goals. Just like one of the best ways to judge sports coaches is by the winning rates for their teams. Another key indicator is the actual coaching experiences they have. The more experience they have with real independent coaching clients the better. Note; that excellent sports coaches do NOT purchase “Coaching Certifications” nor do excellent sports coaches attend, let alone graduate from any “coaching schools.”
Life Coaching Success Rates
Success is defined as a client achieving their coachable goals through life coaching. Unfortunately, many life coaches do not keep track of their clients’ success rates. However, experts estimate the overall coaching industry has a success rate less than 25%.
Life Coaching Fees Are Generally Excessive!
Most Coaching Schools and Coaching Associations instruct their students to charge very high fees, even excessive for a number of reasons. Schools claim their graduates can and SHOULD charge very high fees to justify their expensive training AND to promote the concept that their brand of coaching IS extremely valuable BECAUSE their fees are so expensive. Sad to say, too many coaches and coaching groups also hide their fees so they can calculate their fees based upon what the prospective clients might be willing to pay.
Coaching when done right will generate PRICELESS RESULTS, BUT you do NOT have to pay excessive fees to get high quality life coaching. The other factors we list on this site are far more important than pricing.
Most Coaches Charge an Hourly or Session Fee.
They become sellers of their time, like lawyers. Sometimes the sessions are bundled – so many sessions for a given fee. Others vary their fees according to the goals or client. Fees may range from $50 to $5,000 or more per session. Too frequently life coaches and coaching groups demand that clients sign long term contracts, committing the clients to 6 or 12 months of coaching at fees exceeding $35,000. These contracts are almost always far more favorable to the coaches, binding clients to excessive fees and even restricting clients in too many ways. Such “Coaching Contracts” rarely help coaching clients.
Life Coaching by Telephone
One of the biggest advantages of this new life coaching process is that it is far more successful, more effective, more efficient and much less costly when conducted over the telephone. Life coaching by telephone works much better than face to face coaching