Description of the Noomii Coaching Directory

The Noomii “Coaching Warehouse” Directory was launched in 2009
With this Directory, Noomii  refers coaches to potential clients. This referral system is different from most in that it utilizes a bidding system in which coaches bid to be able to pitch their services to potential clients.

Anyone can be added as a coach in the Noomii Coaching Directory
People can be listed as a coach in Noomii by simply completing a short application. No money required. There are no standards to meet or qualifications necessary.

The coaches bid to be able to sell you their services
You complete a form on the Noomii site indicating your interest in being coached. Noomii posts your form for all of their coaches to view. Coaches bid against one another to obtain the right to contact you. The top 5 highest bids are selected. No attempt is made by Noomii to ensure the coaches are suitable for you.

Noomii receives revenue from the bids
Noomii’s business model is to obtain revenues through the bidding system. Thus, their primary motivation is to sign up coaches and encourage them to bid for clients.

Noomii has no further involvement with you
You are on your own in sorting through the 5 coaches and trying to find one that would be ideal for you. Each coach will pitch you on their services and fees. The coaches have a strong incentive to “sell you”, since they have paid money through their bids to be able to solicit your business.

Analysis

Noomii has no vested interest in the success of the clients
Since their involvement ends with the selection of the top 5 coaches, they have no further motivation of interest in the client’s success. Their focus is just on the referral process, not the ultimate delivery of quality coaching services.

Lack of standards and qualifications is a serious problem
The coaching industry is rife with unqualified persons claiming to be coaches. Since Noomii accepts anyone into their referral system as a coach, there is no protection for the client against unqualified or unscrupulous coaches.

Noomii Coaching fees to the client will be “what the market will bear”
The client is left to negotiate with the coaches over the fees. It is a common practice for unscrupulous coaches to delay describing their fees until they have a good “read” on the client and what the client is willing to pay. The fees are then set accordingly.

Success rates likely to be below average with Noomii Coaching
The Noomii referral system does not offer anything that would improve the weak success rate of the coaching industry, and actually has characteristics that would lower the success rate, such as lack of standards and qualifications for coaches.

Client confidentiality is not protected.
Noomii not only publishes the general client coaching objectives and city location of all prospective coaching clients to anyone who visits the site, but also publishes more detailed personal information about prospective clients to all bidding coaches.

Comparison of Noomii Coaching with The Coach Connection

Purpose of Provider
The Coach Connection
To guarantee that TCC clients will achieve their coachable goals faster, easier, and more completely than elsewhere.
Noomii Coaching Directory
To get the highest bids possible from coaches who want to be in contact with potential clients.
Initial Contact
The Coach Connection
Free “Discovery Conversation” with a client Advocate, to discover real objectives of clients and if client is best served with coaching. Commission free, pressure free, and obligation free.
Noomii Coaching Directory
Prospective clients must fill out a “personal coach recommendation form,” that is shown to all noomii coaches to invite bidding. Prospective clients get 20 minute sales consultation calls with each of the 5 coaches who submitted the top 5 bids.
Coach Qualifications
The Coach Connection
Coaches are admitted to the TCC pool only after extensive screening and evaluation – less than 7% of coaches are admitted from those who apply.
Noomii Coaching Directory
There are no standards or qualification or screening of coaches.
Contracts
The Coach Connection
None. TCC clients do not sign a contract with TCC or the TCC coaches.
Noomii Coaching Directory
Noomii has no contracts however, Noomii coaches frequently require contracts to protect themselves.
Fees and Guarantees
The Coach Connection
The fee for the initial coaching cycle is $389 and include a 100% money-back satisfaction guarantee. Fees for subsequent cycles vary between $300 to $495 depending on the coach and number of sessions. TCC coach fees average 40% less than the industry average.
Noomii Coaching Directory
Fees vary widely among coaches and not all fees are published. Noomii has no control or influence on the fees charged by the coaches. There is no guarantee from Noomii. Unknown if any coaches offer guarantees.
Confidentiality Protection
The Coach Connection
Complete confidentiality between the client and coach. Coaches are forbidden to reveal what transpires during coaching to anyone, including TCC personnel.
Noomii Coaching Directory
Noomii publishes client info to ANYONE who visits the website including geographical location. They publish more detailed prospective client informmation to all Noomii members and do not mention any confidentiality practices. The client must insist on confidentiality from the coaches and has no recourse if confidentiality is not kept. Noomii
6 Essential Conditions for Success through Coaching
The Coach Connection
Deliberately establishes all 6 conditions before commencing any coaching activities.
Noomii Coaching Directory
Does not address the 6 conditions.
Client Success Rate
The Coach Connection
More than 96% of clients report they achieved or exceeded their goals.
Noomii Coaching Directory
Noomii does not present success rates. Given the circumstances of their business, it is likely their success rates are less than the industry average of 38%.
Transparency of information
The Coach Connection
Presents comprehensive information on the website and in the Discovery Conversation.
Noomii Coaching Directory
Very little information online. Must rely on verbal promises and information from the 5 coaches during the sales consultation calls.
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