Description of the Life Coaching Business
The number of individual “life coaches” is overwhelming!
Anyone can call himself or herself a “coach”.
There are from 50,000 to over 250,000 different people claiming to be a “coach.” The actual numbers are unknown and change dramatically.
Most “life coaches” do not provide true life coaching
A majority of people purporting to be “coaches” do not practice the life coaching process.
In our experience, most do not know what true life coaching is or that coaching is very unique and difficult to execute.
Many non-coaching services are being sold as “life coaching”
For example, “coaches” may provide consulting, training, teaching, counseling, religious training, NLP, tarot card readings, psychic readings, advice giving, selling, and even therapy and call it “coaching.”
It is possible that these processes, when provided by ethical and experienced providers, can generate good value by fulfilling their objectives.
However, they are not to be confused with true life coaching.
The names given to “life coaching” are varied and confusing.
Many “life coaches” have created specialty coaching labels as marketing tools. Such coaching labels include everything from “pet coach” to “flirt coach”.
>However, these labels hide the fundamental truth that true life coaching is a process which is applied to the client’s goals. Thus, any appropriate client goal could be considered a niche or label.
The key is that the true life coaching focuses on achieving the client’s goals, regardless of whatever label could be applied.
Analysis of Individuals Providing Coaching
Excellent life coaches can be very hard to find
Excellent life coaches make up maybe 10% of all persons calling themselves coaches. And, as with any field, the top 10% can be hard to discern.
In our experience, less than 6% of the coaches who applied to be TCC coaches met our minimum standards, which we gladly admit are the highest life coaching qualifications we know of in the coaching business.
Non-coaches typically promote themselves better than real life coaches. They are much better at the “selling game.”
Quality life coaches are not good at self-promotion, because it counters their natural focus on their clients first.
True quality life coaching is best NOT SOLD. Just like quality therapists and quality psychiatrists do Not attempt to sell their human improvement services.
Quality life coaches rarely require a contract, but non-coaches usually do
Experienced life coaches with high standards know that the true life coaching process works best when clients have the freedom to choose life coaching because they WANT to and not because they are forced to.
People will WANT to continue life coaching, when they are experiencing true life coaching under the right conditions for them, because they enjoy it so much AND because the benefits they create are so valuable.
Non-coaches frequently require binding contracts to keep their clients.
Comparison of Individual Coaching
With The Coach Connection